Hi. I’m Emily Day. Four years ago I decided to embark on a sweet life journey, and I opened my own bakery, Flour & Co, in lower Nob Hill of San Francisco. Baking, bakeries, and eating baked goods have a way with me, and I had to share that with my neighborhood.
I’m not fancy. Give me a delicious blueberry muffin or chocolate chip cookie and I haven’t a problem in my world. The problem is that it’s hard to find a really good muffin or cookie – even in San Francisco. So, my mission was to bring a modern twist to classic American baked goods using organic, all natural, and seasonal ingredients. Plus, create a place where folks could come together, have a conversation, read a book, people-watch, or just EAT baked goods…all while being greeted by name. And, I wanted to accomplish this while doing our part to help the community around us.
Fast forward four years (2017) and I can say mission accomplished. I’m proud of Flour & Co and everything that it stands for. We made a mark on our little SF neighborhood. I met so many wonderful people. I learned so many invaluable lessons. I ate so many baked goods (and miss them dearly). It was a good four years…really good. And so difficult.
Yep, owning a restaurant is some of the hardest work out there. I like hard work, but making my business successful came at a cost to everything else. When your alarm goes off at 4am (on the good days), 7 days per week, and your doors have to open, personal freedom is a scarcity. With a husband and two babies thrown in the mix (not to mention anything about alone time), having a life outside of the bakery was impossible. And, I increasingly started to weigh the pros and cons associated with the imbalance. My family won. I just couldn’t bare missing another day.
So, here I am. Former brick and mortar bakery owner. Former workaholic. Former absentee parent and spouse.
But, Flour & Co lives on. With a shift and a turn, it still stands for the same things. Who knows what may come out of it as time goes on. For now it’s a baking lifestyle blog with a leaning towards the business side of things. Luckily, life is not all business anymore. Welcome to my new world.